Red Bull - a member of 'Energy Drinks Europe' (EDE)
Since 2010, ‘Energy Drinks Europe’ (EDE) is looking into the interests of European energy drink producers including large, medium and small sized companies. EDE’s objective is to take their commitment as individual companies forward, extend their leadership to the industry and engage in open dialogue with public stakeholders.
EDE has established a Code of Practice. This Code provides a clear set of principles in relation to composition, marketing and labelling of energy drinks on a voluntary basis. Red Bull has committed to comply with this Code. In case you want to find out more about these industry self-regulation principles, please go to: http://www.energydrinkseurope.org/code-of-practice/